The media tend to focus on the discussion on the implementation of technologies in the front office of sports, on the actual playing field. Introducing Hawkeye electronic linesman and in-ear communication to the world of football or the bionic legs of South-African runner Pistorius are of course more mediagenic topics than the analytical software implementation. However I believe that the latter developments form a more potent force, a silent revolution, which deserves more of the limelight.

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