many digital consumers come home from shopping and enthusiastically take videos of themselves unpacking their newest macbook air - and the likes - and post them youtube. There you see how the users experience a new product - for free! Companies can set up forums that encourage users to post videos of their experiences to share with their peers, while monitoring and assessing possibilities for development of the product, its packaging, manual, etc.
Great example. We should do the same with the next wide digitalization layer in the transaction domain - e-invoicing.
The challenge is always to get people to do these kind of things voluntary on your site in large scale and not just informally and unpredictably on Youtube etc.
Many finnish advertising companies have thought of similar things and tried these methods as viral marketing campaigns, where consumers submit videos of their relationship with the product - often with poor results. What is going wrong here?
It has been realized that it's very challenging to study user experinces comprehensively. I suppose that user-generated videos are very good data for studying user experiences.
