We analyzed mobile games and found that the consumers value (1) game quality, (2) gaming experience, (3) ease and quickness of setup, and (4) social aspects. To answer to these consumer needs, developers of mobile games can improve the (1) Audiovisual effects, (2) Customer support, (3) Product information, (4) Product comparison, (5) Trust, and (6) Independence of time and place in purchasing process. The gamers were categorized into (1) value seekers, (2) heavy players, (3) casual gamers, and (4) non-players. The paper is available Mobile Games: Analyzing the Needs and Values of the Consumers.