We had 4 strong ideas in the final round of the Social Media Challenge:

1) Mihael Cankar, Laura Turkki, Marja Käpyaho & Dani Pärnanen - Improving support processes with social media tools
2) Jaakko Jäätmaa - Scrum-based social networking service
3) Miika Perä - Distributing incentives and resources by social graph and organizational data layers
4) Evgeny Paradeev - User-generated systems

The ideas were evaluated by the following criteria: originality, feasibility and value creation.

The judge panel of the Social Media Challenge has now made the decision and selected the improvement of support processes with social media tools as the winning idea. Congratulations to Mihael, Laura, Marja and Dani! According to the judge panel, the winning idea is workable and easily implemented solution.

Prizes for the winning team:

- Each of the 4 participants will get a Dell laptop
- You have the opportunity to collaborate with Hammerkit and illustrate your idea in practice
- Your idea will go to the finals of the international Ovum competition held in March 2010. The winner of the overall international competition will be announced in April 2010 in London.

Prize for the other finalists:

-  You will each get a Dell Notebook

Each finalist has been contacted directly.

The judging panel wish to thank all the participants in the Social Media Challenge and wish the very best of luck for the future!