As Industrial revolution and Information revolution are passed by, we are experiencing the Social Media Revolution. In the Industrial and informational revolution it was the new technology that revolutionized social and economic fields. Right now, the human-like social-wise knowledge has taken over.

Knowledge is what matters when it comes to the modern organization. The company needs to know it’s cababilities to produce value. The concept of information feed is very typical of social media. In business use we must concentrate on creating a feed that really provides value.

I propose a concept of intelligent social information feed, that revolutionizes the workflow of a knowledge organization (which, in my opinion, is any company now). To really make a business concept that is manageable we mustn’t focus too much on technological details, but shape up a process. The process will be controlled and refined, making the company more efficient thanks to improved knowledge utilization.

The process should contain at least the following main activities: production, enrichment, routing, control and feedback. Production activity mainly consists of input by people and internal or external systems. The enrichment and routing phases are very important from the business perspective, because their motivation is providing only information that is highly concetrated and matters to the recipient.

Enrichment and routing of information should be carried out using machine learning, data mining, semantic reasoning and even pure artificial intelligence techniques, revised by human administration. Control and feedback partly overlap with the former activities, because they are regulative by nature.

To recap what social media has to do with this intelligent feed process – well, just everything! Social media provides a collaborative way of managing information, where people appear as persons with emotions, common sense and judging ability.