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Turning Individual Expertise into Organizational Knowledge
Jun 10, 2009 8:00:59 PM -
Zeerim Cheung
Currently many project-based organizations are working in an environment, where high boundaries are hindering knowledge sharing between project teams. Generally a project team only has around 80 % of the knowledge base needed to deliver outstanding results, but would be able to deliver the extra 20 % with the organization's expertise. To solve this problem a common platform for information sharing is required.
The technology suggested here is a Google Wave –extension (see
wave.google.com
) that becomes the basis for a new type of intranet with excellent expertise yellow pages, virtual collaboration support, and networking capabilities. This technology can replace internal e-mails, IMs, audio and video conference systems, and collaborative tools. Imagine a system that contains information on education, former projects, work experience and expertise of every member of the organization.
When one team has a challenge that it cannot solve, the team members only have to upload this challenge to the platform, and the challenge will find people with the right expertise to solve itself. Team members can easily embed images and videos onto the platform even with their mobile phones. The technology enables efficient virtual collaboration, efficient usage of organization’s knowledge base, intra-organizational networking, consensus building and creation of social capital.
Technology alone is not sufficient, since there need to be incentives to share one’s expertise. Of course organizational success and creation of social- and human capital are incentives on their own, but to be efficient, more concrete motivation is needed. Points can be given to people who share their expertise within the organization, and the top sharers would be noticed. They gain in status, faster career advancement, and the points can affect annual bonuses directly. The result is aligned incentives – the benefits are higher than the costs for both the individual sharing the knowledge and the whole organization.
0
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knowledge sharing, social media, intranet, google wave
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