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Essay: Exclusivity of Information Goods in Platforms
Feb 22, 2009 12:53:40 PM - Kasper Hyppönen

The idea of the essay is to discuss the dynamics of contents exclusivity with regards to platforms. Content exclusivity has been widely adopted in platform competition, but how succesfull has this strategy been from the perspectives of different stakeholders of platform business. In which kinds of situations can platform exclusivity of content be beneficial, and in which cases it has been destructive? Can content exclusivity exist on a stable and mature business where several competing platforms exist?

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platform, content exclusivity
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Lari Koukkula - February 22, 2009 1:49:33 PM UTC
Platform exclusivity is a big question especially in highly competitive markets. The decision might be whether to choose platform exclusivity. An interesting topic to research more deeply. Taking the strategy of exclusive platform may end up positively, when the platform will be the winner. Also sometimes that might be the only way to get rid of the competitors. But as you mentioned, the destructive effects can also be crucial for the business. What if the chosen platform doesn't succeed as planned?
Antti Karhu - February 24, 2009 5:01:04 PM UTC
It is also usually quite inexpensive to convert an information good to be used on another platform. So if platform exclusivity would not work for a particular product, it can then be converted to be used on another one. That somewhat reduces the risk of first trying a product on one platform only.
 
Of course, the product might still become obsolete during the time the conversion takes place...

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