It is important to understand what the outside world thinks about your product/service. However, how to create "buzz" about your corporate messages or surveys, so that there would be enough response in social media. Even if you attract attention, how do you make people trust your message?

In my opinion, this can be achieved by mobilizing a large number of internal and external users in building the corporate image, rather than only communications department. In this case it is crucial to reward..

Current incentive pay systems within corporations are inefficient. This was demonstrated by recent subprime crisis due to mismatch in bankers risk and reward systems. Inefficiency is also addressed by Dan Pink’s TED talk.

The cloud based platform consists of following elements: social graph, layers, tools and algorithms.

The Platform creates social graph by tapping into all communication methods used by employees and existing corporate social network and collaboration services such as CubeTree..