Problem: Companies claim to be customer oriented but in truth they fail to be truly and effectively near their customers.

Proposition: The power of the social media and the Internet should be utilized by building customer communities dedicated for sharing answers, ideas and solutions. Public customer community would be an open place where customers and employees of a company could meet and share information.

Implementation: Customer community should be implemented to the web and be easily access..

 Some companies see social medias as bad thing that distracts the employees and lowers the working efficiency. But I think there might be some opportunities to improve flow of information within the company. Social medias could be customized to company's needs, for example block some features and make some of your own.

I think in many workplaces there would be benefits if employees could "brainstorm" in real-time chat rooms or lounges. E-mail and personal meetings are widely used for that but w..