I came across this feature on BBC Click!
A British company claims that next year it can bring a product to the market which allows players to participate in real racing events from their couch (similar to a video game). By having digitized the parameters of the racing track, they overlay a gaming layer over the actual live footage. This gives the gamer the chance to see whether to keep up with the speed of professional drivers (e.g. in F1) in real-time. From real-life mimicry to augmented rea..
Last week has seen the introduction of the updated Nintendo DS, the DSi. Approximately 100 million for the Nintendo have been sold 50 million PSPs, its nearest competitor on the portable console market. The future is less rosy: Nintendo has seen decreasing sales numbers from the DS to the DS lite. Is there a saturation of the market or are potential mobile gamers increasingly taking the mobile phone serious as a portable gaming device? It is interesting to see that through touch screen several..
Often public organizations are accused of passive or reactionary public relations strategies. I am a great supporter for the adoption soft selling approaches by government institutions. The world of (mobile) gaming e.g. can be an effective channel for informing customers.
Utrecht is the main rail transport hub of the Netherlands. The city decided to drastically renovate the railway station and city area around it. Citizen needed to be informed about the drastical changes taking place in the cit..
playing computergames online is very popular and growing. but the user still has to run the application on his own computer or console, with the onlive setup box a simple computer without any advanced graphic card can run the latest games on tv.
the idea behind this is software as a service for the game industry, the user sends all keyboard imput to the online "super" computer that will calculate the screens, this fast enough to provide gameplay that could put the xbox360, the ps3 and the wii ..
Mobile gaming has not succeeded in the past. A good example of this is Nokia N-gage which was not as successful as hoped. In my opinion the market still has growth potential which is why the mobile gaming industry should be examined. It cannot challenge console gaming, nor it should, as their usage is very different. In the essay I will study the two-sided network and use theories to clarify the possible future of mobile gaming. I will also examine the most important techical features of the m..
We studied the consumer perceptions of mobile games and found that the fundamental objective constructs can be categorized into (1) satisfaction of quality expectations, (2) gaming experience, (3) ease/quickness of setup, and (4) social aspects. The means objectives are categorized into (1) audiovisual effects, (2) customer support, (3) product information, (4) product comparison, (5) trust, and (6) independence of time and place in purchasing process. Using cluster analysis, we were able to c..