It is important to understand what the outside world thinks about your product/service. However, how to create "buzz" about your corporate messages or surveys, so that there would be enough response in social media. Even if you attract attention, how do you make people trust your message?

In my opinion, this can be achieved by mobilizing a large number of internal and external users in building the corporate image, rather than only communications department. In this case it is crucial to reward..

Current incentive pay systems within corporations are inefficient. This was demonstrated by recent subprime crisis due to mismatch in bankers risk and reward systems. Inefficiency is also addressed by Dan Pink’s TED talk.

The cloud based platform consists of following elements: social graph, layers, tools and algorithms.

The Platform creates social graph by tapping into all communication methods used by employees and existing corporate social network and collaboration services such as CubeTree..

Back in the mid-1980s, in the US, the Usenet was a nation-wide network of thousands of computers, tied together by telephone links. The Usenet acted as a bulletin board where anyone could post notes. Users would post messages like "we have a Foobar model 37 computer, and we're trying to hook up a Yoyodyne tape to it. Can anyone help?" Often someone would respond, solving the problem in minutes. Sound familiar? (excerpt from "The Cuckoo's Egg - Tracking a Spy Through the Maze of Computer Espion..

I propose that one of the four topics in the seminar should be devoted to future internet. The small group would discuss research ideas concerning the new ways of working and applications on the Internet (e.g. social networks), traffic congestion problems, information overload, and the naissance of information markets. Ideas welcome!

Jyrki Wallenius

I plan to discuss the topic of social media in corporate context from a user point of view. How can adaptation of social media change the way employees work, create and maintain networks, share, seek and create knowledge or even build up their careers and reputations?

Social media as a phenomenon is widely user driven and traditional "implementation" does not seem viable. If the use of social media is valued in a company, a good way to enhance adaptation is to state the benefits its use offers ..