At the moment many corporations have a negative-cautious view of social media. They frequently block access to facebook, twitter fearing that employees start using such applications uncontrollably or get some malware.
Paradoxically, these same companies encourage people contribute to local internal "social"ized tools like internal wikis, forums, etc. The latter don't work as effectively as expected - partially because people simply don't want to "befriend" with their colleagues, even less with..
It is important to understand what the outside world thinks about your product/service. However, how to create "buzz" about your corporate messages or surveys, so that there would be enough response in social media. Even if you attract attention, how do you make people trust your message?
In my opinion, this can be achieved by mobilizing a large number of internal and external users in building the corporate image, rather than only communications department. In this case it is crucial to reward..
Companies can use social networks to increase their responsiveness to end-user's needs.
One option is to collect more external feedback. Employees can be encouraged to use their smartphone with cameras to capture interesting moments, related to the company or its products. It can be products' shelf position in store, a landscape which would communicate service's idea better, etc. Then they can tag the pictures and/or add a brief description and share on an internal photo stock. This way compa..
When companies try to use corporate social networks, they encounter the challenge that they are just not enough users to create a valuable experience. In this case, it makes sense to start looking from a wider perspective.
For example, it can be a social network within one supply chain. Members of the whole supply chain could share their ideas, recommendations and even complaints. And, instead of it being one linear communication channel (figure 1), it can encourage open communication from any ..
It is important for organizations to create a knowledge database. However, writing about the process one has done earlier can be cumbersome. Some ideas or details may get lost.
Tool 1.
With the help of microphone and voice recognition software users can record their ideas/activities during the process of making them. For example, during surgeries or even simple patient visits doctors can record what they are doing while making the work and later just edit the text document or even share it as an..
Social media can be used as a powerful tool for inter-company status updates. For example, if you want to keep your colleagues and managers updated on your projects at all times. In addition, it can help generate official periodical reports.
A Twitter-like application where a user can tell what projects/tasks he has just finished/is working on/is planning to do. User can give information about, for example, 3 latest projects, attach files, links and give his/her own comments about major ..
I attended a film screening of “Us Now” in London on 10 Dec 08. UsNow is a documentary film project about the power of mass collaboration, government and the internet. directed by Ivo Gormley, the film takes a look at how the web is changing the ways we organize ourselves. using examples such as 35,000 fans running ebbsleet united football club online and the bank zopa, where everyone is the bank manager, ‘Us Now’ explores whether these online participatory networks could deepen our democracy..
